Do you ever wonder how often you should be Tweeting? Do you worry that if you post too often people won’t like it? Perhaps you struggle to find anything to tweet about, and so you let yourself off with a couple of posts a week.
Well, I’m sorry but that’s not good enough. Watch the video below where I will tell you exactly how often you should be tweeting and what you should be posting about to be seen as an authority figure in your industry and to build your following fast.
If you don’t like hearing the truth then perhaps you should look away now #thetruthhurts
Today I am writing my blog on the balcony of my room at the Attalos Hotel Athens, overlooking the Parthenon. I got the opportunity to make this trip because my daughter is doing a Classics A level, and since I also did classics at Uni, and had never been – it seemed like an opportunity. And as I am sitting here looking at the magnificence of the Parthenon and how it has lasted for thousands of years, it occurred to me that the Greeks had a lot of wisdom which has also lasted through the years, and is as applicable today as it ever was.
One example is Aristotle:
Aristotle said that all human actions have one or more of these seven causes: chance, nature, compulsions, habit, reason, passion, desire. These are still the key messages in marketing / social media. You can appeal to all of these drivers in your messaging – for example….
In good marketing you appeal to your customers with reason whilst appealing to their passions and desires, understanding their habits and nature. Chance plays a part as you plan to get your messages in front of people who come across you for the first time, and compulsion may also be there depending on your product of service.
Socrates has a message which is as valid today as it was 2,500 years ago (give or take), about authenticity. One of the keys to social media marketing is being authentic, being yourself. People buy from people (and brands) that they know, like and TRUST. Trust is based on authenticity and reliability.
Socrates said “The way to gain a good reputation is to endeavour to be what you desire to appear”. You have to be true to yourself and your values. I was talking to a customer recently who wanted to present a very corporate brand, as they thought it would mean customers took them more seriously. The problem with that is that their audience is not corporate clients. They are an SME with the values of innovation, fun and creativity. The brand and the truth were at odds, and therefore inauthentic. This would not have helped them to get new clients at all.
The Greeks also knew about quality and value. They created amazing beautiful structures which have stood the test of time. Adding value is (or should be) a massive part of your social media strategy. Accounts which are ‘all about me’ get no engagement and therefore no relationship building. Social media is all about building relationships and offering valuable information, so that people want to come and work with you or get your stuff.
Last but not least…
And finally, I am reminded of Heraclitus who said “No man ever steps in the same river twice, for it’s not the same river and he’s not the same man”. And that is SO applicable to social media which changes almost daily, so that you cannot rely on or assume that what you knew yesterday about your social media is the same today – as it almost certainly isn’t.
Clever bloke Heraclitus – possibly the first person to express the theories of quantum physics in that he fundamentally understood that all things are one at the most basic level. And on that note – I’m going to go back to contemplating the magnificence of the Parthenon, and wish you a good day.
Do you have any questions about social media? Tweet us @StrategySMedia
I was speaking at a conference a short while ago and a couple of the delegates commented on how well I connected with the audience – how it seemed I was speaking only to them. They asked me how I did it and I shared a few of the tips I give people when I coach them on public speaking.
They then asked me how they could replicate that online in their social media and digital marketing and I thought I would share my answers with you – as you may also have faced that challenge. Have you ever tried to write a blog and really not known how to start, what to write about and how to get people reading, and sharing your content?
Because it is much harder on paper / online – to create a connection isn’t it? However, it can be done.
Some of the skills are the same whether you are speaking from stage or writing to your audience, and some are specific to each ‘channel’.
The key things when you are writing are as follows:-
Always speak to one person. You will notice – if you are a frequent reader of my blogs and online content, or you receive my weekly Magnetic Business tips – that I never speak to many. You won’t hear me saying from stage or in writing, things like, “put your hands up”, “how many of you”, “ladies and gentlemen”, or “some of you”.
You see, the reader, or listener is not a ‘many’ are they? You are just you, and YOU are reading this blog. The fact is hundreds of people read this blog, in reality it is now in the thousands, but that is not important because there is only you sitting there – reading it on your device. So as the writer – or speaker, you need to always speak to ONE person. That creates connection.
Address the issues of your audience. Whenever I am on stage and before I speak to any audience I try to consider what their issues might be and whether I can help to solve their problems. If you can identify an issue your reader has or may have, then you can build rapport without even being there. We all want to feel understood right? And the things that worry us, cause us to lose sleep or just annoy us, well they are important aren’t they? So if you can determine what they are and address those issues in your writing, then you are adding value. Then your audience will want to read what you have to say – because you have their best interests at heart, and you are not selling them anything – you are giving away valuable information for free. That creates connection.
Ask questions. In a normal conversation with a colleague or a family member you would ask questions right? You want their opinion, you want to know they are following you, or you just want someone to agree with you. In any case – listen to some conversations over the next few days and listen out for ‘don’t you agree?’, ‘what do you think?’ ‘you know what I mean right?
Most conversations are not monologues – they are two way. Now you can’t entirely replicate that in a piece of written content but asking questions makes it feel more like a real conversation and questions are embedded commands. So if you ask a question, your reader will be thinking of their answer, and in this way it replicates a conversation.
If you thought this advice was helpful and you would like to receive more tips on Social Media, follow us on Twitter @StrategySMedia
I am sitting here looking out of the window on holiday and remembering a time when there was no social media and there was no internet. In fact I was also remembering when there were no mobile phones. And I think I preferred it. Do you remember those days when you could go on holiday and no-one could get hold of you unless they had the name of the hotel you were staying in? Total switch off!
It sounds good, but actually now that we have the connectivity, I find myself getting anxious if I go somewhere where there is no “t’interweb” and still have to check my social media several times a day – when in reach of the web. Well, I guess I do run a social media business after all, but still….
And it made me think. Because we are continually connected nowadays, do we sometimes have unrealistic expectations of our social media. For example , on a personal level, do you think that everyone you are connected to sees your FB posts? Would you be shocked to know less than 20% of your connections see it the lovely picture of your dinner you just posted (oh, you don’t do that? Just me then lol).
But seriously – when most businesses start ‘doing’ social media they have entirely the wrong expectations from it. Here are some of the fallacies many people believe about social media
All my friends will connect with my business account
All my business contacts will connect with my business account
I need to be on all the social media
If I spend loads of time on social media I will get loads of enquiries
Social Media is free so lets do it
There are loads of others. Social media is not a quick fix, or a cure all. It should be part of a well thought out marketing strategy. It should have a purpose and a main goal. That could be customer service, it could be brand awareness, it could be product launch, it could be lead generation. Unless you know what the main purpose is you will never achieve it.
For example – in my recruitment business – my main purpose was positioning. Most of my clients for that business have always come through networking and referral. But I also know that in almost every single case – BEFORE someone who was recommended to me rang me, they checked out my social media. People expect you to be there, to look congruent with what they expect to see and to be responsive.
So – if you are not sure your social media is working for you, if you think that perhaps it is not aligned with everything else you are doing or possibly your expectations are unrealistic, then book one of my free monthly 30 minute strategy sessions. I have 3 or 4 of these sessions available a month, and here is what you will get out of it.
A clear understanding of what is working and what could work better on your social media
Which channels you absolutely must use for your specific business
How to get the outcome you want by identifying the main purpose of your social media
At least 3 things you can implement straight after your session that will improve your results.
Here is what a couple of my clients have said about their strategy calls:
Thanks for our Skype call yesterday. You gave us a lot of insight on what we must do to get people to engage with us.
Just a little note to say thank you for all your totally honest and real business advice.
Twitter has finally relaxed its 140 character limit! But don’t get too excited, I only said relaxed not got rid of.
So, what exactly does this mean? The update means that photos, GIFs, polls, videos and quoted tweets will no longer count toward your 140-character limit. In other words you can have 140 characters AND a gif / photo / poll etc.
And whilst you still only have 140 characters, at least you can jazz your tweets up a bit without losing any precious space for your important message. If you really wanted to beat the character limit, you could even make a picture with a long quote on it. As I mentioned to my Leading Women in Business Group today, in my Facebook Live, Learn at Lunch session – the (free) tool you can use to help you create a picture with a quote on it is Canva. We love this tool, though we use the premium version, I’m pretty sure you can still get a free version at www.canva.com which you can use to help you jazz up your tweets, Facebook and LinkedIn posts.
Twitter also plans to add similar functionality to replies so that user handles will no longer count toward character limits either. This feature is still in a “testing” phase, Twitter says. The company didn’t say when it might move out of a testing phase, but it offered a preview of what the feature will look like for replies.
This is a bit of an improvement, but what happened to twitter supposedly expanding its character count to 10,000? That wasn’t just a rumour either, as it was confirmed by CEO Jack Dorsey himself. Maybe this is something they are still working on or considering. Or maybe that idea has been completely shoved under the rug. Nobody knows, but for now this will have to do.
But if Twitter does still have plans for these changes, the recent update is a significantly smaller step towards having long-form tweets. And although the changes will help Twitter users cram a bit more into their tweets, it won’t actually make them that much longer. Photos, for example, used to take up 24 additional characters which isn’t that much really. Maybe a couple of words! (no – literally “Maybe a couple of words!” is 24 characters).
One Twitter feature that they seem to constantly ignore requests for is an edit button on tweets. There may be a good reason why they refuse to include one? But I can’t think what that would be (especially since FB introduced this some time ago). Twitter get countless tweets about it every day, which just seem to go unheard. For example:
I imagine some Twitterocrat, sitting reading all the requests and thinking “Oh, everybody wants an edit button?… Have this instead.”
One feature that perhaps appeals to those who love their own tweets is the ability Twitter have recently introduced to Retweet yourself! Yes – you can now retweet yourself and quote the tweet – meaning you can add another 140 characters to the 140 characters you already sent out there into the Twittersphere! Oh my!
So – a max of 280 characters plus a quote on a picture? It’s still not very long so if you really feel the need for a long rant then perhaps you’d be better off logging into Facebook?
What are your opinions on the character-limit? Tweet us @StrategySMedia
Last week we looked at your Social Media Strategy (and if you missed it here is the link again), and I said that this week we would take a look at your Social Media Goals. Well here’s the thing with goals. They have to be in line with your strategy.
Align Your Goals with Your Strategy
Let’s take being known for great customer service as your strategy. And let me tell you – whenever I ask a business owner what is different about their business and why someone should buy from them, the answer is pretty much always – ‘we have great customer service’. So – let’s assume that is the strategy. Your goal should not be ‘gain 100 new followers this month on Twitter’ or ‘grow my LinkedIn or FB group by 50’ – the strategy should be – to monitor and respond to every tweet, FB post and LI message within 15 minutes.
Yes – that’s what I said. Within 15 minutes. Because – that is what GREAT customer service is. When your customer has a query or a complaint, or just wants to tell you how great YOU are – if you don’t respond within 5 minutes then you cannot claim to have great customer service. OK – if you are a small business your existing customers will let you off if its half an hour. But your new or potential new customers won’t – especially if it is in business hours.
I’m sure that’s not what you want to hear because who has time to sit on social media all day? Clearly no-one in their right mind. However, it is a problem that you need to be aware of. Even if you didn’t set up your social media channels originally as a customer service channel – it is imperative that you take this seriously.
Response Time Expectations on Social Media
A study by Lithium Technologies found that 53% of customer who ask a brand a question on Twitter expect a response within 1 hour regardless of when they tweeted – rising to 72% if it was a complaint. So if they expect a response within an hour – that’s what they are considering NORMAL customer service – because if they DON’T get a response within an hour 2 out of 5 people will have a lowered opinion of the brand.
Sadly – even most of the big brands aren’t achieving this – in fact only 11% are. Which means almost none of the smaller companies are managing it. Which means it is a massive opportunity for businesses that can get this right.
My point is – if ‘GREAT customer service’ is your strategy – your goal should be a 15 minute response (or less) to social media contact – at least within business hours and very clear business hours on your social media. If your marketing messages are – customer service R us, and you are unresponsive on social media, you are not on brand, you will not be taken seriously and you have just lost a customer/potential customer.
Having a Good Social Media Presence is Essential in 2016
There are many different strategies and many different possible goals on social media. It is important that they are aligned and equally important that they are realistic. However you look at it, having a good social media presence nowadays is not a luxury it is an essential. Whether YOU use it or not makes no odds. If your customer are using social media (and they ARE) and expect to find you there, you need to be there. And just as 15 years ago, any business without a website would not be taken seriously as a business, nowadays any business without a good social media presence will not be taken seriously. And you really need to understand Social Media Etiquette – but that’s another story.
There are ways you can make this happen other than spending all day on social media – and if you’d like some help with that then email me on carole@carolefossey.com.
I have 3 complimentary 30 minute strategy and goal setting sessions in September to give to the first 3 people to contact me. So if you need help with your strategy and /or your goals for social media, get in touch today.
What’s in store for the future of Facebook? Are they trying to copy Snapchat?
It seems that Facebook may be working on yet another Snapchat clone.
The social network is developing an app using the camera feature meant to “encourage its 1.6 billion users to create, and share, more photos and videos,” according to a new report in The Wall Street Journal. I don’t think you have to be psychic to work out that this was inevitable, as that is the direction all social media is heading in: picture and video utilisation.
The app is being created by a team in London and launches on the camera and will reportedly integrate with Instagram and other Facebook-owned apps. Users will be allowed to share live streamed video back to Facebook, according to a report in WallStreet. It is reportedly very similar to Snapchat (Thanks Sherlock).
This wouldn’t be the first time Facebook has attempted to make an app similar to Snapchat over the years. Look at all the times the company has tried (and failed) to release a camera app:
2012: Facebook Camera — An Instagram-like photo sharing app released just weeks after it announced its Instagram acquisition
2012: Facebook Poke — Its first attempt at a straight-up Snapchat clone, Poke was released in 2012 but failed to gain traction, it was pulled from the App Store in 2014
2014: Slingshot — Another disappearing messaging app that failed to take off despite the fact that it didn’t require a Facebook account to use. Facebook pulled the app in 2015.
2014: Bolt — An experimental app from the Instagram team, Bolt was first launched in New Zealand, Singapore and South Africa but never made it to the U.S. It was pulled in 2015.
2015: Riff — Another app from Facebook’s now defunct Creative Labs team, Riff was premised on groups of friends sharing and remixing video clips. It was pulled later that year.
So what makes this app different from the rest? Well, I can’t actually answer that as I have no idea and as usual they are being very secretive about it. So far these are nothing but rumours. It seems that a lot of younger social media users are straying away from Facebook in favour of platforms such as snapchat and Instagram, so it would make sense Facebook are trying to attract some of their audience back by going down a similar route to these apps.
However, it would be incredibly embarrassing if Facebook tried to release yet another copycat of snapchat and it failed. Perhaps why they are trying to keep it so hush?
What do you think? Feel free to tweet us @StrategySMedia
Social media has a key role in society, nobody can deny that. And as a communication tool it is all you could ask for. But some people abuse this gift we’ve been given.
Do you remember the likes of bebo and Myspace? Ah, good times, am I right? Well times have changed since then and the world of social networking has matured, in a sense. In my experience there’s about a 50/50 divide in people who understand social media etiquette and those who don’t. Whether you think you understand or not here’s a quick checklist just to make sure you’re not one of them people. You’ll see what I mean.
Don’t post a million times a day on Facebook. Look, mate, nobody is going to think you’ve gone missing just because you’ve not let us know what you’ve had for your tea (and every other meal that day) and nobody is going to think you’re a terrible mother just because it’s been a whole hour since you posted a picture of your darling children or your new baby with all that baby food (I hope it’s baby food) dribbling down its chin.
I read a recent study that said you were more likely to be unfollowed by other people if you engaged in too much social media posting. Because again, people get bored of that stuff. It also said that people who post the most are most likely suffering from self-esteem issues and are looking for validation online… which is only back firing, isn’t it seeing as though this will more likely make people dislike you. That’s kind of sad and now I feel a little guilty for taking the mickey a bit.
When it comes to oversharing, stop and think before you post: is this relevant? Will anybody care? Is it funny? Do I really need to share this?!
Friending and unfriending
The first thing you do when you make a new social media profile is start connecting with friends and people you know. But people also get into the habit of adding anyone and anybody just so it looks like they don’t have a bigger “friend” list. I put “friend” in inverted commas, because are they really your friends?
You may politely accept a request from someone you sat next to in maths class 5 years ago but shortly after realise you have nothing in common and their posts do nothing but get on your nerves. So what do you do? If you’re too much of a nice person to just straight up delete them (aw, aint you a sweetheart) there’s a Facebook option to “unfollow” that person: that means they will still be your Facebook friend but their posts won’t appear on your timeline.
Obnoxious Updates
I’m going to refrain from turning this into a rant but here’s how not to obnoxious on Social Media. 5 things you should abstain from doing: intentionally vague posts, chronic complaining, meaningless calls to action, oversharing, and posting too frequently.
I could write paragraph upon paragraph about what is wrong with these things but I think it’s pretty self-explanatory.
Pictures
So you’ve just come back from the best holiday of your life and you’re desperate to share with the world all 667 pictures of your pouting duck face. But there are a few things to think about before you upload and go on a mad tagging spree.
Tagging photos of your friends and family with their names is a great way to share your photos, but not everyone wants pictures of themselves in a bathing suit splashed across the Internet. So adopt the policy that the first time you post a photo of someone, don’t tag them, instead contact them and ask if it is okay for you to post the picture and whether they are comfortable with being tagged in the future.
We’ve all got pictures of our friends on our phones that are absolutely hilarious but absolutely unfit for social media. I repeat, UNFIT FOR SOCIAL MEDIA. This could be your mate upside down with a beer bong whilst someone tries to set him on fire. Like I said, hilarious right. Most people might think that but do you know who won’t, their future employer! So be careful with what you upload.
Privacy and settings
If you’re the type who minds your p’s and q’s on Facebook but your friends are a bit more lax about what they share, your best option is to customize your settings so you see only the updates you want!
To control which updates you see from your friends, simply click on the arrow in the upper right-hand corner of one of their posts in your feed. You will be given the choice to see all of their updates in your feed, see most of them, or see only their important posts. (Not sure who or what decides what is classed as an “important post” to be honest but it works!)
To control who sees your status updates, before hitting “post” each time, click the drop-down menu that says “friends” next to the post button. By selecting “custom” you can choose which of your friends see (or are blocked from seeing) that specific link, photo, or status update. But if you’re having any doubts about whether or not to post something, it’s probably best not to.
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I hope this helped you! My Grandad still doesn’t understand the etiquette fully yet, but even he’s getting there. So you have no excuse!
If you have any enquires about social media (or the etiquette for that matter) do not hesitate to tweet @StrategySMedia or visit our website https://www.strategysocialmedia.co.uk/
If you’ve spent any time in the past couple of days on Twitter you will have noticed everybody getting in a hissy about Twitters new feature it will be introducing shortly – the #characterlimit changing from 140 characters max to 10,000. Yes that’s a big jump.
And yes the appeal of Twitter was that it was a microblogging site… and so before you get all upset – don’t worry because that isn’t going to change.
When you open up your Dashboard it will all look the same, don’t worry. The only difference is that some tweets will say “Read More” instead of having a link to an external website. The idea is to keep traffic on Twitter and not divert it elsewhere… them sly dawgs. And if you’re anything like me you hate having too many tabs up, so I’m very happy about this.
And think back to all the times you’ve had something absolutely brilliant or hilarious to say, only to be shot down – prevented from everybody knowing you’re actually very intellectual with a great sense of humour by Twitters 140 Character Limit. I’m sure this has happened to many of us. I always used to say I wish they would bump it up to 200 characters or so, but quite frankly I like this idea better.
And it comes with other benefits too.
For one thing, you don’t have to condense that rant into a measly sentence or two! Rant away my friend, there’s nothing stopping you now! And if you’re in a ranty/argumentative mood you now have a full format for a discussion *cough*swearing match*cough*. Have you ever seen or been involved in an argument on Twitter? It’s kind of frustrating for all involved as there isn’t much room to type out your full opinion. It normally just ends with someone (normally the loser) saying, “Eurgh, Twitter isn’t the place for these petty arguments.” Well now it is, hooray!
This is Twitter’s way of asking us to open up to it, to come back, to get close, to say more. It wants to increase engagement by giving us more room to move. And again, it’s not like there will be massive walls of text to scroll through in your feed.
Plus no annoying abbreviations now, you can write properly again, full English and everything. #YouWotM8.
If you’re worried that it will take away traffic from your website, well that’s all down to you. You can still use this opportunity to divert readers wherever and they’re more likely to click a link or want to find out more about you if they’re fully engaged in your post.
Twitter is also working out a plan for how to deal with potential spamming issues that might arise with an expanded character count, according to sources. It’s unknown, for example, if Twitter will restrict how many users can be mentioned in a single tweet, but the company is apparently thinking through those scenarios. Twitter plans to talk with some of its analytics and measurement partners to prepare them to handle longer tweets beginning later this month, according to sources.
In my opinion people just love a good moan, it’s good for us. And people don’t like change, but do not fear, the Twitter you know and love is here to stay. In the meantime 140 characters will have to do.
If you want to develop your social media goals, click here
When the turkey is all eaten and the presents all opened – it is time to relax, chill out a bit and maybe think about what this year has meant for you. Maybe it’s time to start thinking about where you want your business to be by next Christmas. And that involves a bit of social media planning.
So in the true spirit of Christmas songs and festivities here are our 12 days of Christmas Social Media Sorcery (or is it Saucery?) –
On the First Day of Christmas my true love said to me – Tweet Daily.
I know it’s not the most interesting thing you could do right now – I’m sure you would rather be watching the Queens speech – however consistency is the first step to having a very merry Christmas next year. Get into the habit of tweeting daily. If people are used to seeing you – well that is the first step to get someone to know, like and trust you. All things you MUST have before anyone will even think about doing business with you.
On the Second Day of Christmas my true love said to me – Share useful content.
This means give your followers stuff they are interested in, like and will find useful That does NOT mean selling your services at every opportunity. Sure you might want to drop in the odd tweet about a workshop you are holding, a webinar you are running or a special offer on your book (what do you mean you haven’t written a book yet?). Give first. Plenty of useful content. Otherwise you will be seen like one of those annoying people at networking events who go around gathering as many business cards as possible so they can bombard those people with sales messages. DON’T DO IT.
On the Third Day of Christmas my true love said to me – Set a Social Media Goal for 2016
People with written goals tend to achieve them. As long as it is realistic, knowing what you want to achieve will keep you on track and relevant. So – do you want to engage with existing customers? Test out a new product? Get people into your funnel? Having a goal helps you curate the right content for your target audience. If you don’t know what you are trying to achieve then you need to go back to setting a Strategy. If you need any help with that let us know!
On the Fourth Day of Christmas my true love said to me – Engage.
Yes I know it’s Christmas and you have turkey sandwiches and left over buffet to eat and tonnes of port to drink – but remember to spend 10 minutes a day engaging. Look for @mentions and retweets and direct messages and respond. If you don’t, do not be surprised if these people don’t bother engaging with you in the future. It’s like ignoring someone who says “hi” to you in the corridor. It is just rude, and they won’t bother next time.
On the Fifth Day of Christmas my true love said to me – Don’t Hard Sell On Social Media.
And especially not on Facebook. People don’t go onto Facebook to buy stuff, they go on to be informed, entertained and to feel part of something. So give them information, make them laugh, make them think, ask questions, post cute cat photo’s – whatever – but do NOT hard sell.
On the Sixth Day of Christmas my true love said to me – Be Visual.
Post photos and videos. This type of content gets far more engagement of all varieties. People are getting less inclined to read – so save your long copy for your blog posts, and make the posts on FB short, snappy and backed up with photo’s, pictures, videos to have maximum effect.
On the Seventh Day of Christmas my true love said to me – Promote Your Website
One of the big pluses in social media is that you can direct traffic through to your website and also, the more likes and shares you get the higher you will rank on Google. So never underestimate the power of social media for helping you get found on the internet.
On the Eighth Day of Christmas my true said to me – to #Hashtag or not to #Hashtag.
Most people know what a hashtag is, and most don’t know how to use them properly. Broad generalisation we know – but true! Consider the medium first and how to use the # properly for that social media.
On the Ninth Day of Christmas my true love said to me – Schedule a Christmas and New Years Message.
On the basis that in social media you should be building a tribe of people who love you, why would you NOT want to say Happy Christmas and Happy New Year to them? Scheduling a tweet or a post is also easier than trying to do it at the time (networks are busy – you might have had a cheeky glass of champagne to two). And it’s just nice isn’t it, to get a nice message from people you follow.
On the Tenth Day of Christmas my true love said to me – Re-Cycle Great Content.
You spend hours writing an article or finding interesting articles to share, then you tweet about it once. That’s crazy.
There is nothing wrong with sharing the same content more than once – especially on Twitter – because the news feed moves so quickly. But keep in mind that this strategy works best with “evergreen” content. What I mean by that is – don’t post stuff about Christmas in March, only repost articles, blogs or white papers that will be useful over and over again for anyone who finds it.
Your reused content might not be as popular the second, third, or fourth time you share it – or it might do better!. Over time these can add to a substantial amount of new leads, conversions and potentially paying customers
On the Eleventh Day of Christmas my true love said to me – Use links with visual content
As per our earlier tips about being visual (because that creates more engagement, more likes and more shares), enhance that further by having great links driving traffic back to your website or landing page. Social media is the start of the funnel – as soon as possible – you want to get people who care about your content into your tribe and onto your email list so you can.
On the Twelfth Day of Christmas my true love said to me – Create a 12 month Plan.
This is the ideal time to set up a plan for 2016, using all current avenues and your knowledge of what is working for you etc and incorporating your own priorities for short, medium and long term. For a free, no obligation social media check – book your appointment here.
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